When one of the world’s most trusted travel authorities tells travellers where to go next, people pay attention.
Every year, Lonely Planet’s Best in Travel recognises the destinations and experiences its writers and editors believe deserve a place on every traveller’s radar.
Rather than simply celebrating famous landmarks, the annual list shines a spotlight on places that offer something truly special – whether that’s authentic culture, remarkable landscapes or experiences that leave a lasting impression.
For 2027, Samoa is one of three South Pacific destinations on Lonely Planet’s prestigious list.
Samoa has been named alongside Tahiti and New Caledonia amongst the world’s most extraordinary holiday destinations.
– Samoa, The Islands of Tahiti, and New Caledonia – have earned a place on Lonely Planet’s prestigious list, proving what we’ve always known: some of the world’s most extraordinary holidays are much closer to home than many Australians realise.
Lonely Planet describes Samoa as a “South Pacific paradise with soul,” praising its ability to preserve its unique identity through the enduring traditions of Fa’a Samoa – the Samoan Way.
While the turquoise waters and white-sand beaches are everything you’d expect, Samoa’s greatest strength lies in its culture.
Traditional villages, family-run beach fales and genuine hospitality create experiences that feel deeply personal.
Brisbane based Spacifica Trave who specialise in selling the Pacific as a destination, says many of their travellers return talking not only about places like To Sua Ocean Trench or the Alofaaga Blowholes, but about the people they met along the way in Samoa.
Referring to the three Pacific Islands, Spacifica states that these are islands we know through years of firsthand experience, trusted local partnerships and countless conversations with travellers who’ve fallen in love with them.
“And we are thrilled that they are in the spotlight.”
Why Lonely Planet’s Best in Travel Matters
Lonely Planet has spent decades helping travellers discover the world’s most remarkable places, making its Best in Travel list one of the industry’s most respected annual collections of must-visit destinations.
The selections aren’t driven by popularity alone. Instead, they’re chosen by Lonely Planet’s global community of writers, editors and travel experts who’ve experienced these places firsthand, highlighting destinations that offer meaningful, memorable and authentic travel experiences.
For the South Pacific to feature so prominently is a powerful reminder that this region continues to capture the imagination of travellers seeking something beyond the ordinary.
- Seven Dead, More Than 110 Injured in Egypt Train Collision - November 9, 2026
- Photo of the Day: Toa Samoa to Take On Australia - November 7, 2026
- Jai Opetaia vs Deontay Wilder Showdown Confirmed for December 11 - November 6, 2026
