Tautua Book Signing at SSAB a Huge Success


“The book signing this morning was a huge success 🤩🥰…”

“What was planned as a one-hour event turned to be over two hours to accommodate the high number of supporters and buyers that came to the book signing..”

This is how the Samoa Stationery and Books – SSAB’s Marketing team described the book signing of Lesamatauanuu Tugaga Misa Telefoni Retzlaff held in the Apia Megastore on Saturday morning.

Known to many as Misa Telefoni – Samoa’s former Deputy Prime Minister and Member of Parliament for over 23 years was in-store writing personalized messages to fans and members of the public who had come to purchase their copies of Tautua and meet with Misa.

“Tautua – Memoirs of a Public Servant” is the latest publication by the author of “Love and Money” and “To Thine Own Self Be True“ – Tugaga Lesamatauanuu Misa Telefoni Retzlaff.

“The Author was delighted and humbled by the tremendous support from families, friends and all the customers that came down to the SSAB Apia Megastore to buy the book..” said SSAB Marketing Manager Asomua Asia Stanley.

Many of those who attended wanted to buy the TAUTUA as a gift for a loved one, and they were able to get a written personalized message for them.

SSAB has advertised that if anyone wants to buy a copy of TAUTUA while Misa is in country, they can leave the purchased book at SSAB and they would arrange for the signing.

Book Signing by author Misa Telefoni Retzlaff from 9am this Saturday 3rd December 2022, SSAB Megastore Apia.

“There are books available in store if you missed out on the book signing and it’s on special for only $25 tala from it’s normal price of 55 tala,” added Asomua.

“We were blessed and delighted to have the author in store this morning..”

The latest book by Samoa’s former Deputy Prime Minister, Tugaga Lesamatauanuu Misa Telefoni Retzlaff, has been reviewed by Rev. Ali’itasi Aoina-Salesa for the Methodist Touchstone Magazine.


This book is a heart-rending reflection of Tugaga Lesamatauanu’u Misa Telefoni Retzlaff’s foray into politics, the highlight of which was his time as Deputy Prime Minister of Samoa 2001-2010.

The story is a pleasant read and will resonate with many Samoans who will identify alongside Retzlaff their place within the fabric of this story.


As a King’s College Old Boy and a graduate of Auckland University in Law (Honours), ‘the world was his oyster’ but for this ‘Island Boy’ family and his homeland would dictate a life he never could have imagined.

Reverend Aliitasi is a Minister for Methodist Church of NZ and Superintending Chaplain at Wesley College, New Zealand.

Samoa’s history over this period, 1988-2011, is also Retzlaff’s history. The two are intertwined and set the backdrop and platform for what was to play out in terms of Samoa as a country on the home front and on the world stage. Retzlaff was in the thick of it at times and sometimes unknowingly.

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Retzlaff’s story is not without its struggles and he acknowledges throughout his writing all those who in any way and in many ways, contributed to his time of tautua – service.

Retzlaff was his ‘father’s son’ and while this relationship spoke strongly of his deepest regard and love for his father, there was also an unspoken understanding of expectation and the inherent adherence to that understanding of a son to his father.

Retzlaff’s hopes and aspirations for the next generations of his family and of Samoans generally are synonymous with those of his parents and their parents before them – peace and prosperity for all.

In Retzlaff’s life and times, a time of great learning and coming of age as a Son of Samoa, he remained true to his faith in God’s faithfulness in enabling him to have the time of his life as a public servant.

Rev Ali’itasi Aoina-Salesa — Jun 27, 2022.

Brisin Manu Retzlaff-Lima