Samoa Airways partnered with Samoa Tourism Authority (STA) and ground operators hosted an exclusive familiarisation trip for the New Zealand based House of Travel Agents throughout this week. Since Samoa Airways was re-established almost two years ago, visitor numbers have jumped to 40K with visitor consumption growing over 100K, according to Samoa Tourism Authority Marketing […]
Samoa Tourism Authority Welcomes their new CEO
11 June 2019, Apia Samoa. The new Chief Executive Officer of the Samoa Tourism Authority Fa’amatuaina Lenatai Suifua was officially welcomed by Board of Directors, Management and staff during an ava ceremony held at the STA Fale yesterday morning. Fa’amatuainu takes over from outgoing CEO Papalii Sonja Hunter who held the position for over 10 […]
Cabinet Appoints New Director General for Samoa Tourism Authority
21 May 2019, Apia Samoa. Cabinet has approved the appointment of Faamatuainu Lenata’i Salā Suifua as the new Chief Executive Officer of the Samoa Tourism Authority (STA). Five applicants were interviewed for the position and a panel of assessors made the evaluation before making their recommendation to Cabinet. Faamatuainu holds a Masters in Environmental Laws […]
Pacific Tourism Development Needs Direct Flights from China
02 April 2019, Apia Samoa. Honorable Deputy Prime Minister Fiame Naomi Mataafa highlighted the potential of China’s 140 million outbound tourism market polulation as a key driver of economic growth in the Pacific. The Deputy Prime Minister of Samoa was speaking at a csremony to celebrate the 2019 China Pacific Tourism Year, co-launched with China’s […]
Hundreds line the Apia Seawall for Chinese-Pacific Tourism Fireworks
01 April 2019, Apia Samoa. Large crowds of people lined the Apia seawall to watch a magnificent display of fireworks that marked the launch of the Chinese-Pacific Tourism 2019 initiative aimed at increasing the Pacifics share of the 140 billion outbound Chinese tourists each year. People were seen sitting along the seawall from behind the […]