In preparation for the 2025 General Election, the Pacific Media Assistance Scheme (PACMAS) and the Journalism Association of Samoa (JAWS) are conducting a three-day training for local media, held at the Tanoa Tusitala from 8-10 July 2025.
The Samoa Election Reporting Training has brought together over 20 participants from local media firms to refine their skills in covering the electoral process as Samoa heads to snap elections on the 29th of August.
The training aims to provide an opportunity to learn and explore ways to effectively cover the 2025 General Election, starting from the candidates’ campaign period to polling and subsequently the establishment of government.
The 3 days will feature prominent guest speakers, including Chief Justice Satiu Simativa Perese, Electoral Commissioner Toleafoa Tuiafelolo Johnny Stanley and Police Commissioner Auapaau Logoitino Filipo.
Speakers will also include representatives from three political parties FAST, HRPP and Samoa Labour Party according to the organisers.
The training is being facilitated by seasoned journalists Mataia Lanuola Ah Tong, Alexander Rheeney from ABCID, and Matt Martino from ABC News.
JAWS President Lagi Keresoma said the training promises to deliver valuable insights and practical guidance.
“For some participants, it will serve as a refresher course, while others will benefit from learning new strategies for balanced and informed election reporting..
“This initiative underscores the importance of quality journalism in the democratic process, ensuring that the public receives accurate and unbiased information about the election.”
The president of JAWS said it is timely with the General Election approaching, this training is essential for enhancing the media’s role in informing and engaging the Samoan public.
