25 March 2021, Savaii Samoa. The Samoa Business Hub – SBH & the Scaling Frontier Incubator which is an Australian DFAT funded SME (small micro enterprise) development program, in partnership with Sky Eye, Digicel and Vodafone, hosted a one day e-market information day at the Salelologa market in Savaii, with a specific focus on the Maua app.
The Maua app is an online trading platform created by the team at Sky Eye Samoa. The app is designed to encourage, promote and enhance business trading, utilising the internet to minimise transaction time, and maximise ease of buying and selling goods and services.
The Maua app can be downloaded onto your handset, and you can register with a few simple steps.
As credit and debit card facilities replaces cash transactions in the world of buying and selling; trading platforms like the Maua app ensures small, micro and medium sized businesses do not get left behind.
Especially since it is still some time before the general public especially those in rural communities have access to debit and credit card transactions.
To facilitate payments for transactions conducted on the Maua app, digital finance platforms such as Digicel’s “My Cash” and Vodafone’s “MTala” are able to provide the support and bridge this gap.
Chief Executive Officer of the Samoa Business Hub, Vaitulia Alatina Ioelu said the role of these innovative products should not be underestimated, and Samoa is very fortunate to have had them available pre-COVID19.
“The Samoa Business Hub, in its role as a business development organisation, works to ensure that the MSME community (Micro Small Medium Enterprises) are aware of these technological opportunities;
“We help to bring together the different partners to promote and encourage their use by our businesses,” said Vaitulia.
“In these trying times, the use of tools such as the Maua app, My Cash and MTala are a great advantage, and with Business Training support from the Hub, Samoa’s MSMEs are better equipped to pivot their business approach”.