“Put Simply, Customers are Loving Digital” says Digicel on One Year Anniversary

"The last year has been about building a solid base of engaged app users and strongly promoting the benefits of a digital lifestyle via our apps and our superior networks"


Apia, Samoa – Wednesday 20th October 2021. Digicel is declaring its relaunch as a Digital Operator one year ago a success, and have published the numbers to show how local data users have fully embrace the benefits of a digital lifestyle.

On 20th October last year, Digicel stepped out as a Digital Operator and committed to delivering customers 1440 minutes of digital experiences and engagement via its suite of apps, packaged in data-packed Digicel Prime Bundles.

The network , along with a promise of simply more.

In Samoa since 2006, Digicel promised to deliver “simply more on a supercharged network”.

“In a clear indication that homegrown digital talent and innovation can take on Silicon Valley and prevail, the success is showing up in the numbers with 70% of data users already using Digicel Prime Bundles and customer sentiment trending up with improving NPS (Net Promoter Score) numbers,” reads the statement.

“Put simply, customers are loving digital”.

“Digicel’s commitment to delivering more is translating to a vibrant suite of content, entertainment and engagement-packed apps that are constantly growing and evolving as customers spend more and more time using and enjoying them”.

The surge in popularity has been recorded for apps such as the D’Music song catalogue growing by 15 million to now offer 55 million songs.

“There is a strong and exciting mix of local, international and premium content”.

The TV streaming app, PlayGo, has shifted from 140 live TV channels to now boast 160 live TV channels, while the messaging and marketplace app, BiP now features over 500 local affinity partners offering amazing localised deals, offers and promotions.

For podcasting and radio streaming, GoLoud, now offers 380 local radio stations, “covering a wide range of genre and taste”.

From a standing start, GoLoud is the fastest growing app, funding a previously untapped audience in the region with its engaging blend of podcasts, local radio and local DJ mixes.

In keeping with its promise of simply more, each of Digicel’s suite of apps will be marking one year of Digital Operator success with prizes, gifts and free premium content galore. Customers can look forward to a guaranteed Shake to Win on MyDigicel app on Wednesday 20th October; premium access plus a gift of 2GBs, to use on Wednesday 20th October for all D’Music users; premium channels available from 18th to 22nd October plus a gift of 2GBs per day for all customers using PlayGo; and a week of premium content and a gift of 2GBs per day for all SportsMax users – plus much more.

Commenting on its one year anniversary as a Digital Operator, Digicel CEO, Deepak Khanna, said; “We have put our regions on the map as digital innovation hubs. As a Digital Operator, we have opened up a world of digital experiences, engagement and possibilities for our customers and our simply more promise means that’s what we will keep doing;

Digicel Samoa CEO Deepak Khanna with rep from Top Seller, KK Mart store in Matautu.

Our hallmark is making bold moves and this was our boldest yet as we took a leap into our digital future.”

He adds; “The last year has been about building a solid base of engaged app users and strongly promoting the benefits of a digital lifestyle via our apps and our superior networks. That focus is paying off as customers spend more and more of the 1440 minutes they have in each day with Digicel.”

About Digicel

 As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.

Through its world-class LTE and fibre networks, together with its suite of 8 apps spanning sports (SportsMax), music (D’Music), news (Loop), local radio and podcasts (GoLoud), TV streaming (PlayGo), enhanced messaging and marketplaces (BiP), cloud storage (Billo) and self-care (MyDigicel app), Digicel is the only operator in its markets that can deliver that.

Serving consumer and business customers in 32 markets in the Caribbean, Central America and Pacific, its investments of over US$7 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad & Tobago have contributed to positive outcomes for over 3 million people to date.