Nofotane Women “Market for Change” Project is Shifting Mindsets

Self-employed nofotane women under Samoa Victim Support Group’s economic empowerment program, are experiencing positive changes in mindsets and shifts in behaviour from the stigma towards women who marry into Samoan families.

The latest change saw the nofotane women extending the definition of a ‘market’ from a place to facilitate the exchange of goods and services, to a safe space that celebrates change in themselves, dubbed as ‘Markets for Change.’

SVSG President Siliniu Lina Chang says the changes are obvious.

“There is a confidence in the way the nofotane women are now conducting themselves. The way they talk, they walk, they conduct business and even the way they care for their families…

“They have a sense of purpose; and believe they are valued; while remaining humble,” says Siliniu..

“And their husbands are supporting them all the way”.

This week saw the nofotane women of Siumu-i-Sisifo opened their ‘Nofotane Market for Change’, taking the total number of nofotane markets established within village communities to five.

“It’s rewarding for SVSG and its supporting partners to see years of gender equality advocacy work come to fruition;

“To see our people’s lives improved while remaining safe”, said Siliniu.

Funding support from the European Union through the Civil Society Support Program is therefore acknowledged with gratitude and appreciation, otherwise, we would not be able to make such an impact in the lives of1 the marginalized women in Samoa.” Siliniu Lina Chang, SVSG President.