Cabinet Appoints New CEO for Commerce, Industry and Labour

Thursday 25  December 2025. The Cabinet have appointed afioga Fepuleai Roger Toleafoa to lead the Ministry of Commerce, Industry and Labour for the next three years.

Fepuleai has been Acting since former CEO afioga Pulotu London Chu Ling resigned earlier this year to join his wife in taking up a regional role with the LDS Church in New Zealand.

Fepuleai is a long serving public servant who held the Assistant CEO of Fair Trading within MCIL for many years.

Hon Fata Ryan Schuster is the Minister of MCIT – the Ministry for Commerce, Industry and Labour; established in 2003 to foster private sector growth and regulate fair trade.

The Ministry manages several critical areas for the Samoan economy including Samoa’s Business Registry, Incorporated Societies Registry, Codex, Intellectual Property, Minimum Wage..

It also oversees the Price Control Board and Consumer Protection, the Personal Properties Securities Registry, as well as Labour and Employment Relations between Employers and Workers.

The MCIL is also the Secretariat to Samoa’s Tripartite Forum between Employers, Workers and Government.

Business Registration: Oversees the Online Samoa Company Registry, managing registrations for private and public companies, co-operative societies, and charitable trusts.

Intellectual Property (IP): Administers registries for trademarks, patents, copyrights, and geographical indications.

Labour and Employment: Enforces employment standards and manages services like the Job Seeker Service (JSS), the Apprenticeship Scheme, and Foreign Employee Employment Permits.

Minimum Wage: As of late 2025, the minimum wage is $4.84 per hour, following an increase effective July 1, 2025.

Consumer Protection: Acts as the focal point for fair trading, consumer rights, and metrology (weights and measures).

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Lemalu Sulamanaia Daniel M Limā

Daniel is a part time editor and reporter who has recently graduated from Waikato University with a Bachelor of Health, Sport and Human Performance (BHSHP). He has recently been bestowed the Lemalu title from Safaatoa Lefaga and the Sulamanaia title from Letogo.

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