The Ministry of Women, Community and Social Development (MWCSD), in close collaboration with the Samoa Tourism (STA) and BSP Financial Group Limited, proudly announces the Miss Samoa 2025 Village Advocacy Float under the theme “Voices of Service, Symbols of Strength.”
This partnership reflects a shared commitment to promote women’s empowerment, youth leadership, and community unity through creative and meaningful village participation.
BSP has generously committed ST$12,500 in prize support for the village floats, furthering efforts to strengthen families and promote positive values across Samoa.
BSP Country Head Tunumafono Jennifer Fruean said they are proud to support an event that brings our villages together in unity, respect, and positive leadership.
:The Miss Samoa Pageant is more than a pageant; it is a platform for national change, and BSP is honoured to stand alongside the Ministry of Women, Community and Social Development and Samoa Tourism Authority in delivering this vision.”
Loau Donina Vaa, Chief Executive Officer of MWCSD, reaffirmed the Ministry’s dedication to using this platform as a national advocacy tool: “With 67% of our population under the age of 35, this initiative speaks directly to the heart of Samoa’s future.
:We are proud to collaborate with BSP and STA to strengthen advocacy for our daughters, inspire our sons, and mobilise entire communities around values of service, respect, and inclusion. When we invest in our young people, we invest in the soul of our nation.”
This year’s Miss Samoa Pageant transforms beyond competition into a community movement, promoting national messages of inclusion, wellbeing, and shared responsibility. Each contestant will lead a themed message, and every village float will bring that message to life.
The event also reinforces the message to our communities on the importance of keeping our country clean and keeping it beautiful not only for our environment but in assisting with our efforts to market Samoa as a tourism destination.
A clean and beautiful Samoa directly influences tourists’ perceptions, satisfaction and willingness to return or recommend our destination to others.
It’s a collective responsibility that starts from individual homes, villages and districts whereby a clean environment becomes the cornerstone of sustainable tourism development
Advocacy Messages
• Aiga Manuia, Nu‘u Manuia – Strong Families. Strong Nation.
• Every Child Deserves to Shine.
• 67% o Talavou – O le Malosi o le Lumana‘i.
• Women Rise. Samoa Thrives.
• Different Abilities, One Samoa – Inclusion is Strength.
• Aua ne‘i Tu‘ua se Tasi – Samoa mo Tagata Uma.
• Say No to Violence, Say Yes to Love.
• Say No to Drugs, Say Yes to Life.
• Be Kind Online – Think Before You Click.
• Protect Our Planet, Protect Our Children.
• Mind Strong, Heart Kind – Mafaufau Malosi, Loto Alofa.
• Honour Our Elders. Uphold Our Culture. Protect Our Families.
• Special Float: “Keep it Clean, Keep it Beautiful” (sponsored by STA – not part of the competition).
BSP & STA Sponsored Village Float Awards
🏆 1st Prize – WST 4,000
🥈 2nd Prize – WST 3,000
🥉 3rd Prizre – WST 2,000
🎗 Consolation Prizes – WST 1000 each for remaining nine participating villages
The Village Advocacy Float Messages will be announced during the Girls’ Hand-Over of Messages Ceremony on 3 November 2025. Float Awards will be announced after the Float Parade on 7th November.
Through this collaboration, MWCSD, Samoa Tourism, and BSP Financial Group Limited affirm their shared vision — to empower women, inspire youth, and unite villages in building a Samoa rooted in service, respect, and strength.
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